Survey Findings: How Social Media Is Embedded in Business Strategy

Research

This is part four of a series of SHRM surveys focusing on the use of social media in the workplace. The topics explored in the final part of this series include who is responsible for leading workplace social media activities, the percentage of organizations with staff dedicated to social media efforts, the prevalence of organizations with a social media strategy, the use of analytics or reporting tools to measure the ROI,  the percentage of companies monitoring employee social media activities on company-owned computers or handheld devices, and a wide range of questions focusing on social media policies.