Jeffrey Phillips, @ovoinnovation on Twitter, leads OVO Innovation, an innovation consulting company in Raleigh, N.C. Alex Verjovsky is a consultant, an entrepreneur and a pioneer in the biodiesel market. He is a graduate of Columbia University’s Business School. Combined, they have over 50 years of practical business experience working as consultants to Fortune 500 corporations and as entrepreneurs.
You’ve heard the saying “fighting the last war.” It refers to competing using familiar techniques, against competitors you’ve faced before, in the same markets or industries, only to discover that the rules have changed.
Modern business competition is changing rapidly, and to compete effectively, you need to understand the skills that are required to win.
