David Ducheyne


David Ducheyne is founder of Otolith.consulting, a strategy consultancy that combines strategy and HR practices to help organizations with the execution of their strategy. He is also president of the Belgian Association of HR Professionals and member of the General Assembly of EAPM.

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David Ducheyne


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4 years 6 months

Articles by David Ducheyne



Customer Loyalty

Loyalty. It's an important word in business. There’s a lot of talk about increasing customer loyalty. Businesses know that keeping a customer is much more important and less expensive than gaining them. Reducing customer churn is vital for growth in a competitive world. 

May 30, 2019



I will attend the SHRM Annual Conference & Exposition for the first time in 2019. And I am excited to be there. It’s like going to a pilgrimage to find the answers that have been unanswered for so long. But there are also mixed feelings. And here’s why.


May 22, 2019


Next month, I will be attending the SHRM 2019 Conference and Exposition in Las Vegas as representative of the European Association of People Management and the Belgian Association of HR Professionals. I will share my insights in a couple of blogs and tweets.

Strategy and HR

May 21, 2019