Paul Hebert is a writer, speaker and consultant focused on influencing behaviors and driving business results through employees, channel partners and consumers. Over the course of his career, Paul has worked closely with clients to design influence, marketing, motivation, incentive, loyalty, recognition and reward programs to increase effectiveness and reduce costs.

Paul is the Senior Director, Solutions Architecture at Creative Group, Inc where he helps individuals (and businesses) THRIVE by and driving greater employee, channel and customer loyalty – and ultimately business results. He is a regular speaker at state SHRM events, led multiple webinars on engagement, is a contributing author on the Fistful of Talent blog, writer and founding member of the editorial advisory board at the HRExaminer website, co-author of “Enterprise Engagement: The Textbook: A Roadmap to Achieving Organizational Results Through People” and co-author of three books on social media “The Age of Conversation #1, #2, and #3” – and is the Social Media Editor for the Enterprise Engagement Alliance.

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Articles by Paul Hebert


The series continues...

Final day of SHRM18

Every attendee looks like a tire with less than a 32nd of an inch of tread left on it. Many in the same clothes as yesterday. Pack light and the fashionistas be damned.

You can see the “full” sign on the attendees’ foreheads having absorbed so much new HR knowledge (and old knowledge rekindled).

June 20, 2018


“Early to rise. Not to bed. The motto of 15,000 HR professionals. I saw the streets of Wacker, Wabash, Rush, littered with the detritus of HR parties, SHRM badges and vendor business cards. Business cards. Interesting they still have a place in 2018. Like the land line, TV dinners and wrist watches they exist simply to remind us they did.

June 19, 2018

Chronicles of Hebert – Day 2 Mid-Morning

June 18, 2018



“It was confusing. Crowded. Alien, yet familiar. I know I was here to document and observe but the indigenous HR people made it impossible to remain detached. I was a friend to all but yet had never been introduced to any.

What I had I gotten myself into?”

June 18, 2018



Last week I posted a podcast with Jim Kight of Focus 3 who will be presenting at SHRM18 in June about his 5-Driver System. If you haven’t listened in, it is worth your 17 minutes. Tim does a wonderful job.

May 16, 2018

I know – heresy, right? Digital is supposed to be the new black – or is it the new orange – or maybe purple (check the SHRM conference logo.) Either way, all the cool kids in HR are telling us that the future of HR is all about technology and big, big, data.

June 20, 2017


There are a thousand stories in The Big Easy. This is just one…

…of the thousand.

To say it is “humid” in New Orleans is an understatement. It’s ridiculous.

June 19, 2017