Craig Fisher is Head of Employer Brand for CA Technologies. His digital branding methods have been adopted as best practices by companies like Linkedin, Zappos, YUM! Brands, Hootsuite, and many more. He's the author of Inbound Recruiting, and a popular keynote speaker at tech, social media, HR, recruiting, and sales conferences worldwide. Craig created the first Twitter chat for recruiters, and partnered in the first Linkedin certified training company in North America. He’s been detailed in the Wall Street Journal, Mashable, NBC News, NPR, Bloomberg, and The Huffington Post; and is listed among HR and Recruiting's top influencers and most engaging conference speakers. Craig co-hosts the Cool Tools Show podcast with Lars Schmidt - He Instagrams and tweets @fishdogs and blogs at

Lars Schmidt is the Founder of Amplify Talent, a talent agency providing consulting and search services that help companies recruit more effectively. Prior to founding Amplify, he was instrumental in developing innovative talent strategies at NPR, recognized by Mashable, Wall Street Journal, Washington Post, and others.  In prior roles Lars was responsible for creating scalable high-growth global talent strategies at Ticketmaster, Magento, and several startups in Los Angeles.

Lars is also the Co-Founder of HR Open Source (#HROS), a global initiative to drive innovation and education in HR. He’s also a global keynote speaker and podcast host, sharing views and insights around the intersection of recruiting, employer brand, digital engagement, and technology. Lars was named a Top 100 Influencer by HR Examiner, included in The Huffington Post’s Top 100 Most Social HR Experts on Twitter, and LinkedIn’s 50 Most Popular Recruiting Influencers. You can find him on Twitter at @ThisIsLars, LinkedIn, or Snapchat at ThisIsLarsSnap.

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Articles by Craig Fisher and Lars Schmidt


SHRM 16 in Washington DC was a pretty special time for Cool Tools Show hosts, Craig and Lars.  For one, DC is Lars’ stomping grounds.  Also the last time we met up at a SHRM event there Lars gave Craig and Kevin Grossman a tour of his office at that time, the old NPR HQ.

July 20, 2016