The percentage of health care clinicians using social media to find a job in 2013 has doubled since 2010, and twice as many receive job-alert texts from recruiters than did three years ago, according to a new survey by AMN Healthcare, a San Diego-based provider of health care workforce staffing services.
The findings are from AMN Healthcare’s Use of Social Media and Mobile by Healthcare Professionals: 2013 Survey Results.
The poll was conducted in the spring of 2013 among 1,902 health care workers. Respondents were registered nurses, physicians, pharmacists, advanced practice professionals, dentists and allied professionals, such as physical and occupational therapists and lab technicians.
The survey was a follow-up to those done in 2010 and 2011. There was no survey in 2012.
“Our research clearly shows that online and social sources continue to grow in popularity, but, even more importantly, that clinicians are using a myriad of social channels available to them more strategically than in the past,” said Ralph Henderson, president of healthcare staffing at AMN, in a news release.
They are using social media “to augment their job search, combining interactive digital sources with direct recruiting contact to change positions and further their careers,” he explained.
But while use of social media as a job-search tool has increased dramatically since the 2010 survey, only 5.2 percent of clinicians who took advantage of it landed an interview, just 2.7 percent received an offer, and a mere 1.8 percent snagged a job. Instead, working with a recruiter, receiving referrals and directly contacting the organization were the most successful methods that led to a new position.
Mobile Apps, Online Job Boards
Job candidates seem to prefer to find openings by searching health care-related and general social media sites, rather than downloading individual apps, the report noted. Still, even though online job boards are the favored method of job searchers and resulted in a higher rate of interviews, “they did not translate into new jobs at the same level as other job search methods,” according to the report.
Use of health care-related mobile apps for job searches, which had risen in 2011, “significantly decreased” to below 2010 levels in 2013.
What’s more, only 20 percent of health care workers overall filled out an application or submitted a resume via a mobile device.
Mobile Job Alerts
Registered nurses and similar professionals tend to receive job-alert texts, although workers across all disciplines are increasingly choosing to receive mobile alerts. However, 25 percent overall said a subscription-based alert resulted in an interview, offer or new job, compared with 40 percent who received unsolicited job alerts.
Usage Varies Among Disciplines
Overall, clinicians turn to social media primarily to check out job postings and use search engines, but there are differences among health care disciplines.
For job searching, pharmacists are the top users of social media (47 percent), followed by allied professionals (44 percent), nurses (43 percent) and physicians (28 percent).
Pharmacists also tend to favor online job boards (77 percent) and applying directly through a company’s website (70 percent). Slightly more than half of pharmacists use search engines and referrals to find jobs, and they are increasingly using social media sites for professional networking: 36 percent did so in 2010; 47 percent in 2011; and 50 percent in 2013.
Physicians primarily find jobs through recruiters, but these medical professionals showed the most significant decrease in using this method from previous years (31 percent in 2013 vs. 42 percent in 2011). Registered nurses continue to prefer to apply directly through a company’s website. They reported a significant drop in the use of search engines (40 percent in 2013 vs. 63 percent in 2011) and recruiters (27 percent in 2013 vs. 45 percent in 2011).
By the Numbers
• 61 percent of clinicians enhanced their social profiles in the past year; one in four increased his or her online connections.
• 51 percent used social media to look for job postings.
• 49 percent used search engines to find a job in 2013 vs. 65 percent in 2011.
• 42 percent used social media to search for jobs in 2013 vs. 21 percent in 2010 (the first year of the survey).
• 39 percent used social media to research a company.
• 31 percent used social media to see if they know someone who could help them in their job search.
• 19 percent used social media to reach out to a recruiter.
• 9 percent used social media to contact HR to inquire about job openings.
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