The online revolution has changed the decision-making process for everything from what to eat for breakfast to where we apply for a job. In an age of radical transparency when information is just a few clicks away, a whole new HR discipline has come to the fore: employer branding.
On May 30, @shrmnextchat chatted with Sue-Ellen Watts @sel_watts of wattsnextHR about how Employer Branding Starts with Company Values.
If you missed this excellent #Nextchat filled with tips and advice for employer branding you can read all the tweets here:
On February 8, @shrmnextchat chatted with Beth Zoller (@bethzoller1) and Kathy Gurchiek (@SHRMwriter) about Not Your Grandparents' Handbooks.
In case you missed this informative chat, you can read all the tweets here:
On a scale of 1-10, how would you rate your organization’s employee handbook?
If you've never met Rita Barreto Craig, then you're missing out on knowing a truly amazing HR leader and her excellent workplace content.
Keeping It Real: Getting Employer Branding Right
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GAO: Pension Lump Sum Offers Need Better Explanations
Questions about how well pension plan participants understand lump-sum tradeoffs
By Stephen Miller, CEBS 3/2/2015
On November 5, SHRM @weknownext chatted with SHRM's Kim Lambert (@KimLambertSHRM) about "HR, You're Now In Sales."
In case you missed it, here are all the great tweets from the chat:
HR professionals are finding more and more that they are in the sales business these days, as their focus has shifted from sourcing to selling.
The other day I was reading some data (be still my heart!) and ran across something that didn’t initially surprise me. However, the more I think about it the more I am puzzled that this is still an ongoing issue. I reported on some other data a while back that ties in pretty closely with this topic.
Sometimes you have to stop and wonder where common sense has gone. Companies are expecting more from their HR team than ever before, but according to data gathered by XpertHR, companies are increasing the number of employees relative to the number of HR professionals.
Employer branding should be one of the top concerns for every executive in today’s highly competitive and social talent market. A strong employer brand cuts through the noise of social media, creates opportunities for recommendations, and gives talent (past, current and future) a sense of positive identification with your company.
