Employer Brand

Posts Tagged Employer Brand

A bad online reputation can come back to haunt you.

News Updates
May 22, 2013

A bad online reputation can come back to haunt you.

News Updates
May 20, 2013

Company Culture, Employer Brand, Employer Value Proposition - there's been much written and spoken about these ideas and concepts in the last few years and for the most part a general acceptance has emerged that organizational leaders need to be very aware of internal culture, and its effects on morale, engagement, productivity and performance.

February 18, 2013

At the start of 2013 the global economy has two speeds: sluggish growth in the developed economies of Western Europe and North America and rapid economic expansion in developing nations. These two economic speeds are creating myriad challenges for business leaders and human resource practitioners as they seek to find the right mix of talent to remain competitive and adapt to the highly volatile global marketplace.

News Updates
February 8, 2013

Regeneron Pharmaceuticals may not be the right place for everyone. It says so right on the company’s website.

“We like being different,” said Ross Grossman, Regeneron’s vice president of human resources, who outlined the company’s culture-driven recruitment campaign as part of a “smarter workforce” track at IBM’s annual conference for clients, held here Jan. 28-30, 2013.

News Updates
February 7, 2013

Charity may start “at home,” but it continues in the workplace. According to Giving USA, an annual survey of philanthropy, U.S. corporations donated $14.55 billion in 2011.

News Updates
October 9, 2012

Branding and social media seem like the perfect match.  Whether you’re an individual or a large business, social media can help you build strategic relationships with your target audience and create a community of trust.

May 31, 2012

It's called many things: employer or employment branding, recruitment marketing, talent attraction, talent marketing, etc. It's a largely misunderstood thing that is really just about what your company looks like as a prospective employer to job seekers.

Wikipedia describes Employer Branding like this:

March 27, 2012
I could talk about their brands, their global clout, their sales growth or their stock market value. Not today. The mystical factor that distinguishes Procter & Gamble from everyone else is people. From 1837 to the present, P&G people have been the company’s sustainable success factor. To many in the consumer packaged goods industry, this isn’t an epiphany. But what is it that makes the people at P&G stand out from the rest?  
January 23, 2012

The first thing you should know about recruiting Generation Y? According to pioneering generational researchers William Strauss and Neil Howe, workers born between 1982-2000 actually prefer to be called Millennials

That nuance illustrates the essential element to recruiting and attracting the best Millennial talent -- effective communications that speak to and understand their language and values. 

January 20, 2012

When Newell Rubbermaid’s business model changed, HR helped leaders identify the skills employees need to execute new strategies.

October 31, 2011

Lost in all the buzzwords and best practices about social media recruiting is a simple fact: it’s supposed to be fun.  In the olden days of faxed resumes, form cover letters and cold calling, engaging talent could be a chore.  But new methodologies have developed along with new mediums.  As more and more employers are finding out, the business of work doesn’t have to feel like, well, work at all.

October 25, 2011