Employer Brand

Posts Tagged Employer Brand

In his webinar titled “How to Tell Your HR & Recruiting Story With Killer Content,” Matt Charney advises HR and recruiters on the importance of telling an organization’s story to attract talent and building a business case that supports the brand.  Charney emphasizes that, “What differentiates outstanding and engaging content is that it has a narrative, a clear voice and relevance to the audience.”

Every story begins “Once upon a time…” 

May 28, 2014

One of the best things about being an entrepreneur is the opportunity to craft your company culture. It’s also one of the hardest, because - let’s face it - you can’t dictate a culture. Ultimately, your company culture is going to be what people make it. But, as a leader, you ought to steer in the right direction.

May 14, 2014
 
 
LA JOLLA, CALIF.—Using social media as a recruitment tool is just one of many ways that organizations can harness the power of social media, said Jeanne Meister of Future Workplace LLC, at the HR People & Strategy (HRPS) 2014 Global Conference. HRPS is an affiliate of the Society for Human Resource Management.
 
News Updates
April 23, 2014

Much like a groundswell where a massive storm can create huge waves and a rise in the sea level, a groundswell among large groups of individuals -- using the power of technology and social media to connect -- can create a major surge in support, approval and enthusiasm to accomplish goals. Companies have started using groundswells to inspire consumers to rally around a cause -- and a brand.  Procter & Gamble successfully created a groundswell around the Secret brand with their “Fearless” campaign.

January 13, 2014

At ConnectOne Bank in New Jersey, Maria Gendelman works in an environment where, she says, the CEO routinely reserves an empty chair at meetings to remind employees of the customer they serve. In January 2012, Gendelman was the bank’s chief retail and business officer when the CEO asked her to take on the full-time role of chief culture officer.

News Updates
December 18, 2013

Great marketing begins with great strategy. Great strategy doesn’t happen without sacrifice. Sacrifice leads to differentiation. Brands cannot promise a smorgasbord of benefits; trying to be all things to all people is a recipe for disaster. There’s more: a marketer’s product or service must deliver the promise. If it doesn’t, great marketing cannot exist.

What does this have to do with HR? Everything. For the sake of brevity, I’ll list just five similarities between HR and marketing.

December 16, 2013

Employee Engagement Should Be a Focus Before It’s Broken

It really is our nature though isn’t it. To not think about things until they are completely screwed up. In the last few years the idea of employee engagement has taken a front seat in our book of leadership speak. It’s important. We like to talk about it. We believe it impacts the bottom line and that is important to us. Yet, we only begin to really focus on it when it’s completely jacked up. And that’s too late.

Can I be honest for a second? If you said no, stop reading.

October 30, 2013

Social recruiting remains one of the hottest and most discussed trends in the human resources profession, yet many recruiters have been slow to join the bandwagon. 

October 29, 2013

Last week, I wrote a piece about my journey to finding the perfect job. I know many are not so lucky. Some studies even indicate that most people hate their job.

October 24, 2013

On October 2, @weknownext chatted with special guests Chris Ponder (@ChrisPonder) and Holland Dombeck (@Holland_Dombeck) about HR Silo Busting.

If you missed it, here are all the great tweets from the chat: 

October 2, 2013

Culture has become a buzz word in the #HR world. We went from Employee Benefits to Employee Rewards to Employee Recognition to Employee Engagement which has created an emphasis on Organizational Culture. Google has created a city to engage their employees; Zappos has re-invented old town Las Vegas for the same purpose. With our personal brands now more prominent than our company logos, the emphasis on culture is no longer the exception but the rule.

October 1, 2013

Recent studies show the time required to fill open jobs is on the rise—from 15 days in 2009 to 23 days today. Some attribute this trend to a widening skills gap, and others say economic uncertainty has instilled a fear of wasting company resources on a bad hire. While those are certainly contributing factors, there are more basic issues.

September 16, 2013
We all know the importance of employer branding in talent acquisition – it has become one of those buzzwords in the HR industry that everyone likes to talk about and most people like to claim they are doing right. But employment branding is so much more than just posting jobs on social media sites. Instead, the most successful companies recognize that employer branding is critical to not just finding talent, but ensuring that HR strategy is aligned with overall business strategy.
 
August 1, 2013

A Golden Corral buffet chef’s embarrassing video—showing raw burgers prepped for the grill and stored next to an outside dumpster—went viral last week, raising this question: How do companies convince employees to use internal reporting channels instead of the Internet to expose unethical company practices?

News Updates
July 26, 2013
"As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees.
July 24, 2013

On June 26, @weknownext chatted with special guest @MarenHogan about HR's Social Capital.

In case you missed it, here are all the great tweets from the chat...

 

June 26, 2013

On June 26, @weknownext chatted with special guest @MarenHogan about HR's Social Capital.

In case you missed it, here are all the great tweets from the chat...

 

June 26, 2013

For the past two years, SHRM has invited several HR social media aficionados to serve on a special annual conference team that educates attendees on the importance of social media, and answers questions ranging from “What’s Twitter?” to “How do I use social media to create and promote our employer brand?”  We call it “The Hive” and offer it to all attendees as an additional opportunity to learn about how HR is using social media to be more efficient and effective in their organizations.

June 25, 2013

On May 22, @weknownext chatted with Rachelle Falls (@CorporateHRGirl) about "The Candidate Experience."

In case you missed it, here are all the great tweets from the chat...

May 22, 2013