Posts Tagged Employer Brand
On February 20, #Nextchat @shrmnextchat chatted with Mofota Sefali @mofota about how the Employee Value Proposition and Employer Brand go Hand in Hand.
If you missed this excellent chat filled with great tips and advice for creating a winning EVP and attractive employer brand you can read all the tweets here or below:
If you’re having problems attracting and keeping the right talent at your organization, one of the first things you’ll want to review is your employee value proposition (EVP).
What’s an employee value proposition?
The online revolution has changed the decision-making process for everything from what to eat for breakfast to where we apply for a job. In an age of radical transparency when information is just a few clicks away, a whole new HR discipline has come to the fore: employer branding.
The nation’s unemployment rate is at a 17-year low of 4.1%, fueling the demand for talent and creating a highly competitive talent marketplace. At the same time, technology continues to disrupt business from almost every angle, and industries experiencing dramatic change and consolidation face redundancies and waves of layoffs.
Against this backdrop, maintaining a positive employer brand today is more important than ever.
Who are the absolute best recruiters now?
I’m in Chicago this week for the 19th annual Human Resource Executive HR Technology Conference & Expo, and I’ve been tweeting from several excellent sessions.
You can pretty much know what strikes a chord with the audience by the number of retweets and likes it receives.
I tweeted this during the “Women in Technology” event on October 4 and it has been getting a lot of traction.
When the Chicago White Sox told first baseman Adam LaRoche not to bring his son into the clubhouse as often as in the past, team management set off a firestorm in the business world as well as the baseball world. Why would a sports team restrict a 14-year-old boy who is popular among the players? And why would LaRoche quit baseball over the issue, apparently forfeiting his $13 million salary for the year?
Tis’ the season to make a list and check it twice. With this post, you’ll figure out if your employment brand has been naughty or nice.
In all seriousness, your company’s employment brand can attract or repel the talent you’re recruiting. Most HR professionals want their organization to be an employer of choice, but where do you start?
The answer is conducting an employment brand audit. The word “audit” usually makes people cringe, so let’s just call this exercise an “end of the year employment brand checklist.” Deal?
In his webinar titled “How to Tell Your HR & Recruiting Story With Killer Content,” Matt Charney advises HR and recruiters on the importance of telling an organization’s story to attract talent and building a business case that supports the brand. Charney emphasizes that, “What differentiates outstanding and engaging content is that it has a narrative, a clear voice and relevance to the audience.”
Every story begins “Once upon a time…”
One of the best things about being an entrepreneur is the opportunity to craft your company culture. It’s also one of the hardest, because - let’s face it - you can’t dictate a culture. Ultimately, your company culture is going to be what people make it. But, as a leader, you ought to steer in the right direction.