An employer’s brand value is a unique proposition that they offer to their employees. In other words, it is the company’s reputation in the eyes of a job seeker. A positive employer brand perception is a powerful force that can attract the best talent to the organization and help it to drive its business forward.
Posts Tagged Organizational Culture
The COVID-19 outbreak has hit the global economy rather hard. The world has witnessed a tectonic shift in all aspects of human life - business or personal. The streets are deserted, the corporate hallways are empty, and life as we knew it has come to a standstill.
India celebrated its Independence Day a few days ago. The joy of being an independent nation also brings a high degree of responsibility and accountability with it. When we superimpose the same thought process on organizations, most individuals wonder if the guidelines remain the same. Employees have a view on what freedom at the workplace means for them and so do organizations. But are the two perspectives aligned? Do they speak to each other and operate together?
That is the question we want to be able to answer today.