An employer’s brand value is a unique proposition that they offer to their employees. In other words, it is the company’s reputation in the eyes of a job seeker. A positive employer brand perception is a powerful force that can attract the best talent to the organization and help it to drive its business forward.
Posts Tagged Employee Relations
[This article was written for National HRD Network’s magazine – its special number. I had originally submitted the blog ‘A Precipice in Front, Wolves Behind’. It was in the form of a dialogue with Lulu, my parrot. The editorial board wanted a staid article in keeping with the style of serious reading.
The mid monsoon forum meet in Pune was all about changing 'point of view'. Suman Nair, a seasoned Human Resources facilitator, demonstrated how practicing a simple technique can change focus: from seeking to overcome the weaknesses in an organization, to appreciating and leveraging the core strength of the organization.
Ms. Nair is Managing Director at Atiitya Training and HR Consultants Pvt. Ltd. In the last two decades, she has worked extensively in the Human Resources space in companies like The Ion Exchange, Pantaloons, Tracmail, GE Capital and Mastek.