Theranos was supposed to be the next Apple. Elizabeth Holmes had already decided that she was the next Steve Jobs. She wore black turtlenecks and jeans and practiced looking at people for long stretches without blinking. She lowered her voice to a low deliberate tone because she was told that is how charismatic people speak. She was on a fake-it-till-you-make-it path. The only problem was that her company, Theranos, was also following the same philosophy. And yes, she repeatedly used that phrase which is supposed to be oh-so-motivating. ‘We are trying to change the world’, she said.