SHRM India

The Start up movement has a lot of potential to create a positive change in the Indian economy, if, as an industry, we can lend support and guidance to those that are experimenting, innovating and are trying to create something new.

SHRMi16PITCH has been conceptualized with the aim to support all those who have dared to become a part of this creation process despite the risks it presents.

Employer branding has become an important part of HR. Building a brand that people would feel proud to work with and for is becoming necessary to attract the best talent and to retain current employees. The brand image and what it stands for is a major consideration when accepting a job offer.

We connected with Alpana Parida, Managing Director - DY Works + IDIOM, to understand what makes a brand, THE BRAND?

The talent war that HR has been facing in the recent years is never like before. It's not only selecting the right fit to avoid the bad hire cost to the company that is a concern for HR. It is also equally imperative for HR to ensure that the employees are continuously preparing themselves for the emerging talent requirement to perform to their optimum potential and contribute effectively to the organization's goals. It is for these two reasons that there has been an increasing use of talent assessment tools in the organizations.

There's a lot of buzz around HR. There's a new image in the making - its bold and brave. HR is now emerging to be one of the crucial functions in an organization. And it should be, after all the HR does manage an organization's most important asset - its people. So, what exactly is this new change in HR?

HR is synonymous with the terms - performance appraisal and bell curve. They use these to promote, place, and assess employee training needs. Till now, it was the HR facilitating the performance appraisal of all the other employees in the organization - but recently there's a lot of buzz around HR - some are asking if we really need HR? some are saying they're the most important - but underutilized - resource in the company.

In today's competitive and dynamic business environment, organizations need to pay attention to every aspect of business. They must realize that achieving lasting success in the industry requires more than just high sales or profits. People want and expect more than just salaries, commercial payments, dividends from those that they work for and engage with as shareholders, investors, business partners, vendors, consumers, and as a part of the society in general.

The Armed Forces devote their lives to guard our nation’s sovereignty and work tirelessly to protect us and our families during times of turmoil. Some of these brave men and women lose their lives or are incapacitated while defending our safety. The attacks in 2016 in Pathankot, Pampore, Uri, and the latest in Nagrota are the most current examples of the dangers that they face while on duty.

Doesn’t it then become our duty to assist and ease the transition to civil work-life for them when they retire from the force? It does.

Millennial employees are expected to change the workplace culture in the coming years. Born between 1980 and 2000, these employees are entering the employment in vast numbers and will form around 75% of global workforce by 2025 according to a Brookings Data Now report published in 2014.