Outside the Box Engagement Tools
If you’re doing the obvious stuff when it comes to social media recruiting or engagement (Facebook fan pages, branded Twitter account, blog, etc.), you’re fighting an uphill battle.
It’s a crowded space out there: after all, if there’s a fundamental reason for social media’s appeal as a business and marketing tool, it’s the truism that everyone’s on it.
And with upwards of a billion users speaking dozens of languages updating millions of closed, interdependent communities (which is, pretty much, the definition of that ‘network’ part...