Last week’s blog post bemoaned the lack of strategic discipline in today’s world of business. I posed three simple strategic questions that on the surface appear easy to answer.
- What business are you in?
- What will you sell?
- To whom will you sell?
You’d think executives from the same organization would offer the same responses. More often than not, their answers can be as different as night and day. Why? Because people struggle with specificity; they hate strategic confinement. And...