I continue to have clients come to me asking, “Our company understands the importance of being on social media / and doing ‘social business’, but how do we sell this to our CEO?”
That’s a great question. Trying to convince the C-Suite can be quite the challenge.
Just recently, IBM did a study of some 1,700 CEOs worldwide and reported findings that many are now seeing social media as a key enabler of collaboration and innovation.
According to the IBM CEO study, the companies that outperform their peers are 30 percent more likely to identify what...