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Why Great Brands Lose Their Way

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands. The ramification is clutter, the arch enemy of brand identity.  So, wouldn’t you expect a heck of a lot more corporate attention to commercial brands? Wouldn’t you expect greater care in stewarding brand presence, personality, positioning, single-mindedness, and strategic consistency? Wouldn’t you expect more innovation?

Underused Talent: Retirees, Women and Youth Filling the Skill Gap

In a recently article by McKinsey “Help Wanted: The future of work in Advanced Economies” (March 2012), the author mentions 5 trends that are influencing employment levels. One of which is untapped talents; “Advanced economies have growing pools of underused talent: older workers, women, and youth”. This segment of the population, more specifically: Retirees, stay at home moms and university students can fill a much needed void in the economy. They can help companies reduce or fill skill gaps. The skill gap is significant. In fact, in 2011, when US unemployment exceeded 9 percent, an ...


HR Technology Implementation: The Path to Success

The multitude of new HR systems and solutions currently on the market all promise to bring greater efficiencies to the way we conduct our talent management processes.  And as HR technology continues to evolve, so has the way these solutions are implemented.  Long gone are the days of on-premise implementations and heavy involvement from the IT department; as SaaS-delivered solutions have become the norm, organizations can simply implement a new system with the press of a button. But that doesn’t mean that they should.

Sure, those cutting-edge products may be user friendly and easy to turn on, but if...


#Nextchat: Social Media and Productivity

Did you know that 43 percent of companies block their employees from social networking sites, according to SHRM research? Yet, statistics show that by 2014, that number will drop to fewer than 30 percent.

The fear is that they’ll goof off on Facebook, look for jobs on LinkedIn, or Tweet something that could damage the corporate brand.

But nothing can be further from the truth.

Let’s look at some stats.

Two recent studies mentioned in this Forbes article point out that “digital connectivity appeared to boost metrics like productivity and retention.”

As I wrote in my new social media...


Women Building More Flexibility In Their Careers

Yesterday, I had the great opportunity to participate in the SHRM #NextChat focused on women in business. After answering the questions, I realized that there’s a theme to my answers — flexibility is key.

Women are often taught that they can have it all, and that’s a dream men haven’t realized in years. If you look at the armed forces, before women started to serve, those men spent months and years away from their families. Today’s road warrior might be on the front lines, but he could also wear a three-piece for his flight suit and pack M&A due...


Reality-Based Leadership: Ditch the Drama, Restore Sanity to the Workplace and Turn Excuses Into Results

In Reality-Based Leadership, expert Fast Company blogger Cy Wakeman reveals how to be the kind of leader who changes the way people think about and perceive their circumstances - one who deals with the facts, clarifies roles, gives clear and direct feedback, and insists that everyone do the same - without drama or defensiveness. Filled with dynamic examples, innovative tools, and diagnostic tests, this book shows you how to become a Reality-Based Leader, revealing how to:
  • Uncover destructive thought patterns with yourself and others 
  • Diffuse drama and lead the
  • ...

#NextChat Recap: Women in the Workplace

On August 21, @weknownext chatted with special guest Emily Jasper (@emilyjasper) about some of the most important issues that women are currently facing in the workplace and what they can do to get around them.

In case you missed it, here are all of the great tweets from the chat...




Reactionary Recruiting Doesn't Work

Talent acquisition has always been an important part of effective talent management. This has become especially evident over the last 15 years, as the rapid evolution of technology and major shifts in the world economy have tested traditional processes. From the Dotcom boom to the Great Recession, a lot has changed in the world of work -- and many organizations struggle to keep up.
Reactionary Recruiting Doesn’t Work, Y’all!
Historically, talent acquisition has been limited to a transactional, reactionary function, wherein recruiting efforts are reduced to filling holes in the org chart. For example, an employee moves to a...

How Not to Make a Video Job Description

A few months ago I attempted to make a video job description with a colleague for a new paid internship we just opened for Generation Listen. It bombed. Our intentions were in the right place, but our execution missed. I’ve tried a few others. Some turned out okay, some were so bad they couldn’t make a blooper real. I thought I’d share some of what I’ve learned so far as I’ve experimented with video.
Here are some of the things we got wrong:
  • No script. The idea to make the above mentioned video was spontaneous. We
  • ...

#NextChat: Women in the Workplace

Number of female Fortune 500 CEOs: 21
Number of Fortune 500 that have zero female board members: 50
Percent that GDP would rise if women were paid equally to men: 5
Amount that women lose over the course of career due to not negotiating for raises: $1.5 million
It’s 2013 and issues of gender inequality are STILL plaguing our workplace. Why is it that women just can’t make it to the top?  Women have had this gender inequality so engraved in their minds that many women don’t even expect to get to the top, and don’t...