Next Blog

#NEXTCHAT: #SHRM12 BLOGGERPALOOZA

 SHRM is known for producing some of the most brilliant, entertaining and informative conferences on the planet. 
As 15,000 excited SHRM members, media, and expo vendors prepare to descend upon Atlanta on June 24-27, SHRM is doing its best to help them get ready for an amazing experience.
In the past few years, SHRM has expanded its social media activities at Annual Conference with increased conference programming, a social media lounge, tweet-ups and a growing group of bloggers who report all the best highlights. 
This year, SHRM’s added even more ways to jump into
...

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#NEXTCHAT: #SHRM12 Bloggerpalooza

SHRM is known for producing some of the most brilliant, entertaining and informative conferences on the planet. 

As 15,000 excited SHRM members, media, and expo vendors prepare to descend upon Atlanta June 24-27, SHRM is doing its best to help them get ready for an amazing experience.

In the past few years, SHRM has expanded its social media activities at Annual Conference with increased conference programming, a social media lounge, tweet-ups and a growing group of bloggers who report all the best highlights. 

This year, SHRM’s added even more ways to jump into the social media...

COMMENTS 3

#NEXTCHAT RECAP: Building Your Brand with Social Media

Branding and social media seem like the perfect match.  Whether you’re an individual or a large business, social media can help you build strategic relationships with your target audience and create a community of trust.

On June 6, We Know Next asked Susan Avello, and several of our #NextChat followers, about how individuals and organizations should be using social media to build their personal brands and transmit their corporate cultures.   

For individuals, it’s important to be genuine when creating and managing an individual brand.  Decide who you are and what you represent, and then create a...

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Where (and When) Magic Happens

A picture is worth a thousand words; clichéd but true. This illustration may also become clichéd, but whenever I see it, I grin and nod. Although the Promised Land lies within that magic circle, most of us can’t break out of our comfort zone. Recently, the Apple Corporation has shown the world a glorious example of how big business creates magic. No doubt, many CEOs will try to replicate the principles that catapulted Apple to the most valuable company on the face of the earth. Will they be able to do it? 
 
One thing is certain;...

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The Social Shift

I am not a social media expert.

I talk about it. The Social Shift. The impact and opportunity. I can site examples. I live it everyday through blogging, sharing, posting, connecting, checking in and occasionally checking out. I know it has been a catalyst for growth in my business. I know it has also been a catalyst for growth in my life.

In truth Social Media has been one interesting experiment. I had no idea what was going to happen the first time I Linked In. I was doubtful anyone besides my mom would subscribe to...

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The Jobs Blog: Stuck in the Middle

The Great Recession and subsequent slow-growth recovery have brought renewed attention to the “haves vs. have-nots” argument. And while some of us are probably tired of hearing how much better the wealthiest 1 percent is faring over the other 99 percent of our population, it’s time to acknowledge that a similar discrepancy is playing out in the U.S. labor market.

This one has a twist, though. It’s true that many new jobs being created are knowledge-based, require advanced degrees and are beneficial for the upper-income realm of the workforce, but some low-skill, low-paying positions will also be in...

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Where in the World is Aaron Greenberg? Unconscious Bias and Cultural Diversity

I was out of town, more than a thousand miles from my home town, Philadelphia, where I had lunch with some people I had never met. They could not have been nicer and we talked about many things including where we grew up and where we live now.  Being the worldly person I am, I mentioned that I live outside of Philadelphia, about 10 minutes from where I grew up. 

Toward the end of the meal, one of my lunch mates asked me if I knew Aaron Greenberg in New York.   I didn’t, so I asked him why he thought I might....

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SHRM: June LINE Report

According to the SHRM Leading Indicators of National Employment (LINE) Report for June 2012, job creation will continue in the manufacturing and service sectors in June but for the 5th month in the past 6th months, the rate of growth will fall behind the rate of previous years.

Although the rate of growth will fall behind that of previous years, a net of 43.8 percent of manufacturers will add jobs in June, while a net of 22.4 percent of service-sector companies will conduct hiring.

Difficulty in recruiting...

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Be Yourself - everyone else is taken

Embrace that which makes you different, and use positive deviance as a means to showcase your full potential.

Everyone has individual qualities and life experiences that make them unique and separate them from the crowd. And yet, we often find ourselves tempering our differences in order to fit in…..

Any quality that makes someone different can become an advantage.

Whether it’s how you dress, your age, your ethnicity, your opinions, your piercings, the length or color of your hair, your gender, your passion, your tattoos, your perspective, or your upbringing -the things that make you different...

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Are CEO's jumping on the Social Media Bandwagon?

I continue to have clients come to me asking, “Our company understands the importance of being on social media / and doing ‘social business’, but how do we sell this to our CEO?”

That’s a great question. Trying to convince the C-Suite can be quite the challenge.

Just recently, IBM did a study of some 1,700 CEOs worldwide and reported findings that many are now seeing social media as a key enabler of collaboration and innovation.

According to the IBM CEO study, the companies that outperform their peers are 30 percent more likely to identify what...

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