SHRM Blog

#Nextchat: HR -- Always Be Marketing (and Communicating!) 

 

HR professionals wear many hats these days, not only within the traditional boundaries of their profession but across the organization. 

Lately, they’ve been doing a lot of marketing. 

In the new world of work, the HR professional is a storyteller. He or she must now be competent in the creation of communication strategies that will not only enlighten employees but enable them to carry their organization’s story to potential candidates -- and all external audiences.

Katharine Mobley, global chief marketing officer for First Advantage, thinks that HR should think like marketers...

COMMENTS 0

Five Secrets Tips for Recruitment Marketers

 

As the market for talent has heated up, it’s given rise to a new segment of recruitment which is recruitment marketing. I’ve talked a lot about how recruiters can take a playbook directly from corporate marketers to develop a solid recruitment marketing strategy, and content marketing is at the heart of it.

In the simplest terms, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. For recruiters, this means...

COMMENTS 0

Why I Advocate! If Not Me Then Who? #SHRMLeg

 

 

Advocacy has become a passion of mine and I believe it to be an important part of the human resources profession. My advocacy journey truly started prior to me joining the HR profession, in fact it was one of the reasons I went into the profession knowing that someone had to advocate for those that couldn’t. In my opinion, if you are in the human resources profession, you are most likely already advocating in some manner. Whether advocating for employees, yourself, your company, or profession, it requires the skill and passion for providing...

COMMENTS 1

The Courage to Live Your Values - An Interview with Aaron Hurst

Aaron Hurst is the foremost expert on the science of purpose at work and in 2014 brought global awareness to the rise of the fourth economic era in history, the Purpose Economy. He is the CEO and Co-Founder of Imperative, the technology platform for leaders in the new economy. Previously, as the founder of the Taproot Foundation, Aaron catalyzed the $15 billion pro bono service market. He is a third generation graduate of the University of Michigan.


 ...

COMMENTS 0

HR: Always be Marketing with Katharine Mobley

Katharine Mobley is an award-winning marketer who is blazing a trail for the next generation of women in technology. With over 20 years’ experience in her field, she has witnessed drastic changes in marketing and advertising and the impact they’ve had on technology companies. She is a highly regarded marketing maven, as well as a self-proclaimed data geek and social media addict. Prior to joining First Advantage as Global CMO, she served as CMO at Crescerance and WeCareCard Mastercard®. Earlier in her career, she managed brands such as Coca-Cola,...

COMMENTS 0

Lessons on Email Etiquette

 

In most working environments, there are no hand-written rules surrounding proper email etiquette. Many of us know to avoid the obvious: politically incorrect cartoons, offensive video content, unforgiving language and other questionable materials.

But, it’s often the lapses in communication that result in conflict. For example, by simply pressing “forward” without an explanation or introduction, you leave the message’s meaning up to the recipient’s interpretation. You could quickly offend your recipient and create an unnecessary misunderstanding.

Think about this: While you may think that simply forwarding an article or e-newsletter is...

COMMENTS 0

Are You Wearing That to Work?

Q: The weather is getting warmer and I’m already dreading the poor dressing choices my employees will start wearing soon. Last year we had several issues come up, so I know we need to have a dress code policy this year, but I have no idea where to start. Suggestions?

A: For starters, it may feel less daunting to write a dress code policy if you start with a Summer Dress Policy. Something that applies let’s say between Memorial day and Labor day. Then worry about the rest later....

COMMENTS 0

Eight Tips for Writing Great Online Recruitment Ads

 

Need some tips for writing a great online job board advertisement? Before you begin writing your company’s recruitment advertisement, first consider how much money is available for recruitment and the timeframe in which the position needs to be filled. Based on this information, you then can determine the most appropriate media and availability with regards to cost and deadlines. Online job board advertisements allow more room for copy, contrary to print advertising which typically charges advertisers for each and every line of copy.

If you plan on placing more than one...

COMMENTS 0

Seven Steps for Leading Through a Crisis

 

In the years since the financial crisis of 2008, corporate scandals have become both more common and more challenging to resolve. The scrutiny from regulators, news media, and the public is relentless and can last for years. Even when a scandal has finally receded into history, tomorrow’s headlines can bring more damning allegations, reopening old wounds and calling into question the thoroughness and efficacy of past remedial efforts. Not an enviable place for a leader to be in.

Many crises begin when an allegation of misconduct is

...
COMMENTS 0