Your Career Q&A: Social Media and Networking Tips for Job-Seeking Introverts



Social media can be the key to landing a job. Best-selling author Martin Yate, a career coach and former HR professional, takes your questions each week about how to further your career in HR. Contact him at the e-mail address at the end of this column.

I'm one of three HR administrators for a small college in New England. Though I like my job and co-workers and have earned excellent performance reviews over the last 10 years, I'm ready to take on the challenges of a new job in HR. I'm rather shy and have, for a variety of reasons, no social media imprint—no Facebook, LinkedIn or Twitter—and I'm wondering if that will hurt my job search. Can you offer any specific career networking advice for introverts?

Yes, a lack of social media presence is hurting your job search, and it is also hurting your professional stability. Like it or not, social media platforms are a fact of life, and they can have a significant impact on your career.

LinkedIn had 467 million members around the globe at the end of last year, with about 128 million U.S. users. Not having a presence on such a platform makes you invisible to recruiters. LinkedIn is the honeypot for headhunters; as one described it to me recently, "Love it; like catching fish in a barrel."

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