As I was walking though the Exposition Hall at the 2019 SHRM Annual Conference & Exposition yesterday evening, I heard (more than once) conference attendees complaining about the sponsors trying to “sell them” and how irritated they were that they were approached for a conversation.
Here’s the thing, without the sponsors, there is no #SHRM19. Literally. Every sign you see, every big screen you watch, every snack you eat, every free glass of wine you drink, is available to you, because of their support. Martha Stewart, Brené Brown, Vineet Nayar, here, because of those sponsors.
A conversation is free. If the service or product is not a right fit for you, it may be for someone you know. I have made many connections and forged friendships from those conversations. I never bought their service or product, but I got something worth so very much more.
So, take a deep breath, and open yourself to the conversation. It’s free.