When the SHRM Annual Conference and Exposition rolls around, I make it a point to start planning my schedule and connecting to the people I usually get to see just once a year and that, requires some planning.
I’m that A-type, personality girl who creates an excel spreadsheet and starts plotting where all my #hrtribe members will reside during the conference. Items include: day they arrive, flight, time, hotel, happy hours, networking events, dinners, if significant others or partners are attending, everything!
One such guy I love seeing every conference is Aram Lulla, general manager of Lucas Group’s Human Resources Division. I met Aram at my first SHRM Annual Conference and Exposition in Washington, D.C. in 2016 and love chatting with him about all things HR (and maybe bourbon).
Lucas Group is exhibiting at this year’s SHRM Annual Conference and Exposition, so I sat down with Aram (figuratively) and discussed one our favorite HR topics: employer brand and candidate experience! Throughout this conversation, we agreed upon three things:
- If you build your brand, they will come! You can sell your company to potential candidates all you want, but if you don’t have the chops to back it up, it’s a lost cause #turnovercentral. Make candidates find you desirable. One thing I’ve often said is that recruiting or employer brand is like dating. Would the candidate swipe right for a date?
- Best place on earth- make the candidate interview feel like Disney! Well structured? Key stakeholders? Clearly defined steps? Align expectation and experience!
- Take the money, leave the cannoli- Sometimes, it’s just about the cannoli! If you can’t get the prospect with money, get them with your brand, opportunity, culture, and overall awesomeness!
If you want to hear more of Aram’s great nuggets and how Lucas Group can help you, visit them at booth #2408 of the SHRM Exposition Hall, or find me and I’d love to make an introduction!
Erin is Corporate Recruiter with MasterBrand Cabinets based in Jasper, Indiana supporting and partnering with their Finance/Accounting and Manufacturing/Supply Chain Operations teams. She is a native to the Southern Indiana/Louisville, Kentucky area where bourbon and horses rule!
She started her college career in music, but ultimately switched to Psychology and Human Resources. Earning her PHR prior to graduating, she worked as a Recruiter in nonprofit and quickly realized recruiting was her niche. She returned to school after two years working in “the real world” and earned a Masters in Human Resource Management.
After 6 years in non-profit, she worked a year in third-party recruiting before joining MasterBrand in spring of 2015.
In her spare time she is very actively involved in her local SHRM Chapter, sits on the HR Indiana State SHRM Council, travels to Cancun as much as possible, and is a certified Jazzercise Instructor.
- 0
- 46 views
Add new comment