In networking marketing we have a phrase that fuels everything we do: "The fortune is in the follow-up." Basically when we say this we are encouraging our teammates or down-line to follow-up with prospects, don't let the conversation or the interest die. People need more than one exposure to something before they are comfortable buying whatever it is or acting on whatever it is. It is the way my fellow network marketers drive their business and support their families and let me tell you, it works.
When I first joined a network marketing team other teammates were saying it so much that I became absolutely tired of it, but thinking about #SHRM16 coming to an end has me looking at that phrase in a new light.
Because the fortune really is in the follow-up in everything we do. In this specific instance how are you going to use what you've learned here at the conference? You won't if you treat it like "out of sight, out of mind" but if you put some follow-up to it you are way more likely to have some fortune from your experience here. Before you roll your eyes, let me just throw a couple of things out there for you. First, I'm on your side-I want you to be the best HR/business professional you can be.
Second, before you do any of this please take time to recharge, unwind, and recover from the conference. You need to take care of you before you start executing some of these ideas! Personally I'm looking forward to spending a whole day by myself soon after being surrounded by 15,000 of my colleagues for 3 days. Back to the follow-up, let's start with some easy ideas:
- Follow up with a contact you made. Simple. You connected with someone on a social media platform or exchanged business cards, now follow-up with them. This is how relationships start.
- Look back through your notes and pick one thing from #SHRM16 that you would like to see in your own organization. It can be small-Rome was not built in a day. If you did not take notes then hop on over to twitter at search the hashtag SHRM16 and use someone else's notes.
- Don't get discouraged. We've heard some great stories from wonderful leaders this week. Some of these executive level leaders already know the value of HR and they include them at their table and in their decision making strategy, but I know that isn't the case for every single company right now!
- Someone had to take the lead on showing the value of HR to the leaders and they worked hard to do it. Don't get discouraged when you take some of these tidbits back and execute them and you're not immediately welcomed into the circle. It's going to take a lot of work, focus, and determination.
- Use some calendar reminders to start picking dates to measure what you've decided to implement and when to start executing the next thing on your list. It's easy to get distracted by our day-to-day stuff, but you have plenty of tools to help you manage your time and tasks efficiently-use them!
- Have conversations with your team about what you learned here. If all of your team didn't get to attend the conference, they need to hear about the conference from you! Don't leave them hanging. Taking 15-2o minutes to chat about some of your takeaways could lead to great ideas that wouldn't have come up otherwise.
- Commit to continued education after this conference. An easy way to do that is to get involved with your local SHRM affiliate chapter back home.
- Be involved in the online HR community. Don't just follow HR professionals on twitter today and then forget about them until you log back into your twitter account next year for #SHRM17 in New Orleans.
So that's my simple list of follow up actions for you to use to get the most from your experience here in DC this week. I hope to hear from you throughout the year and can't wait to hear about what you're doing with the things you've learned at #SHRM16!!!