Social media allows businesses and individuals to capitalize on the phrase, “It’s not what you know, but who you know.” Social media has forced an evolution of how businesses recruit talent and how job seekers look for their next opportunity. From Monster and CareerBuilder to LinkedIn and BranchOut, social media is enabling businesses and individuals to connect in ways never imagined.
We had an opportunity to sit down with Rick Marini – founder, CEO and Chief Connector at BranchOut – the largest professional networking service on Facebook – to learn more about the future of social media, job search and business recruitment.
Rick is a serial entrepreneur and pioneer in social media with more than a decade of experience in the consumer Internet space. As the Founder & CEO of BranchOut, he is responsible for setting the right course, hiring incredible people and letting them run as fast as possible to build a service that can change the world. Previously, Rick was the Founder & CEO of SuperFan, a social entertainment platform that developed social games and Facebook apps. SuperFan's clients included CBS, MTV, Universal Music, Warner Music, Sony and others. Before SuperFan, Rick was the Co-Founder and Chief Strategist of Tickle, one of the largest social media sites on the Internet. In 2002, Tickle won the "Rising Star" Webby Award as the fastest growing site on the Web and became a top 20 global site with 200 million registered users and $40 million of annual revenue. In 2004, Tickle was acquired by Monster Worldwide for over $100 million. Rick received a Bachelor of Science in Business Administration at the University of New Hampshire, magna cum laude, and a MBA from Harvard University Graduate School of Business Administration. Rick currently serves on the Advisory Boards of Fwix, Lumos Labs, Stipple, Founder's Den, FIGHTER and previously Friendster (acquired by MOL). Rick is a huge fan of the Red Sox, live music and traveling the world
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