SHRM Blog Book Club - January 2015

Hidden Drivers of Success - Leveraging Employee Insights for Strategic Advantage

Human capital is increasingly being viewed as the critical lever­age point for managing intangibles—company, product and employer brand, customer loy­alty, employee engagement and alignment, ethics, innovation, effec­tive partnerships, and culture—and as a major source of competitive advantage. Organizations that can harness, leverage, and optimize it will win in an increasingly fierce competitive environment. Organizations today are being squeezed by their competitors, customers, employees, and in many parts of the world by local and regional labor unions, regulatory agencies, and, of course, shareholders.
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