The Job Market in 2019 is drastically different than the one we all became accustomed to for so many years. The unemployment rate is two percent for college graduates, and an even tighter market in the growth areas of Digital Strategy and Data. The result is more and more companies going after a seemingly shrinking talent pool of available candidates. What is a Recruiter to do?
Develop a Relationship
Enter into the mindset that everyone is a (passive) candidate, not just anyone that responds to your job post on Indeed or Linkedin. I find that the right passive candidate is very responsive to the inquiry along the lines of “you have an exceptional background, would you have 10/15 minutes for an informational call so we could learn more about you and tell you our story?” This accomplishes two things: the potential candidate’s defenses come down so they can’t say they are not in the market, and it develops a consultative relationship between organization and candidate. Now you can start to develop a robust candidate bench!
Tell Your Story
Today’s Candidate, especially those in the millennial generation, aren’t motivated solely by salary, but by the type of work they are doing. Is it innovative, is the workplace diverse (and is that reflected in the organization’s leadership), what is the organization’s standing in their industry and what is their social impact in the community? How is the organization viewed on Glassdoor and other workplace review websites? Develop a strategic plan bringing out the value of your organization, with an emphasis on your employees, and have a vision for your future. It’s mandatory in 2019 that a corporation has to be storytellers, using Video and Social Media, and that story has to be a compelling message to bring in the right candidates. Today’s workplace culture is not a “Grind it out” until retirement, it’s one focused on doing great work and being personally fulfilled.
Identify multiple successful employee ambassadors throughout your organization that a candidate can speak with before going forward. Think of these conversations as positive interactions of transparency, more fact-finding for both parties and less “selling” the organization, the most sought after candidate pool is also the most sales-resistant. These ambassadors can also help report back to hiring managers their own honest feedback of the candidate and how they would fit into your unique culture. Finally, have clear examples of employee growth throughout the organization, and not always through title. It could be a successful cross-departmental project that an employee led, or skills acquired that made them the SME in the organization. Genuine accomplishment and fulfillment will always resonate more than financial metrics to your key candidate. EQ should be just as valued as IQ in finding the right hire!