Part One: The Art of Benefits Communication #shrm14

Benefits communication is one of those topics that everyone hates to love…or just hates. There are rules and procedures in place that make being fun with benefits communication almost impossible. Today I attended a session titled, Perception is Reality: Best Practices in Benefits Communication” with Mary Schafer of ADP. For those who are new to benefits you’ll quickly learn that getting people to enroll in different programs can be a challenge, especially with rising costs and uncertainty on how Obamacare is really beneficial for the everyday employee.

Mary spoke on some very crucial aspects of benefits communication that allow practitioners the ability to increase the number of registrations, beef up their communications strategies, and show management why investing in benefits communication is important to not only the employees, but management as a whole.


There are four aspects of benefits communication that Mary spoke on that all practitioners could learn from and develop a more efficient strategy.

Connecting with your associates.

If you’re working in a larger company learning to connect with your associates can be a challenging learning curve. The amount of information that you have will seem overwhelming and having the ability to effectively communicate with your staff will be beneficial for you and your company. Having a strong benefits communication strategy allows the employer to recruit more efficiently because they’re able to showcase one of the most important parts of a job offer, benefits.

To learn more benefits of a strong benefits communication strategy click on over to Blogging4Jobs

The SHRM Blog does not accept solicitation for guest posts.

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