There’s been a lot of conversation lately about the role of social media in today’s workplace. While we’ve pretty much established that social media is here to stay, there are still many workplaces that discourage -- if not totally prohibit -- the use of social media (or any internet activity) at work.
The question isn’t whether to allow social media use at the office, but how your organization can harness it to improve communication and to increase engagement and awareness -- internally and externally. Social media is the new “Wild West” of communication and even the smallest companies must take the necessary steps to control their message, protect their culture and effectively manage their corporate and employer brands. Whether you like it or not, social media now affects every aspect of your company’s bottom line.
Even with a plan in place, negative messages and bad press can go viral within seconds. And with websites such as Glassdoor.com, where employees can post reviews about their employers, and LinkedIn, which is like the “Please Steal Me” classifieds for your talent, a social media strategy is more important than ever.
What’s your strategy? And what are the best ways to engage employees to encourage positive and productive use of social media in the 21st century workplace?
Please join @weknownext at 3 p.m. ET on Jan. 30 for #Nextchat with special guest David Kovacovich (@DavidKovacovich). We’ll explore the intricacies of social media in the workplace.
Q1. Should employees have unrestricted access to social media at work? Why or why not?
Q2. Who should be in charge of the social media strategy and training in an organization? HR, PR, IT, Marketing? Why?
Q3. What enterprise platforms can companies implement to replicate social media to engage their internal audience?
Q4. How can employees be brand advocates for their organization in the social media space?
Q5. How does an organization’s social media transparency affect its talent management strategy?
Q6. How can you protect your talent from being poached through social media sites like LinkedIn and Twitter?
Q7. What strategies would you use (or have you used) to overcome negative employer reviews on sites like Glassdoor?