What’s more important – experience or influence? IQ or Klout
? These are the questions companies are beginning to ask as we move from a knowledge economy to a social economy.
In many professions, the traditional resume is taking a back seat to the applicant’s personal brand. “Some companies are actually using the measurement as a first-round qualifier,” notes Jeanne Meister in an article on Forbes.com
Regardless of profession, recruiters and hiring managers now look at social media profiles to find clues about your personality, influence and level of connectedness. An appealing personal brand could be the tie-breaker that helps to secure your next job.
“Personal branding is a powerful tool for professional success,” says Holly Paul, the national leader for recruiting at PricewaterhouseCoopers
. “Applicants with strong personal brands have an advantage in the recruiting process and have the potential of standing out in a crowded job market.
What’s your personal brand and if you don’t have one yet, how can you get started?
Please join @weknownext at 3 p.m. ET on August 7 for #Nextchat with special guest Emilie Mecklenborg (@EmilieMeck). We’ll chat about the tools, tips and best practices for creating your personal brand.
Q1. Why is it important for HR pros (and all professionals) to develop a personal brand?
Q2. What is the best way to get started building a personal brand for someone who is new to social media?
Q3. How can you build/maintain a personal brand when you have very little time or don’t use social media sites very often?
Q4. What are the most important DOs when developing a personal brand?
Q5. What are the critical DO NOTs when developing a personal brand?
Q6. Is face-to-face networking still important to creating a personal brand? Why or why not?
Q7. What are the advantages to a personal brand beyond career development and the job search?