Who are the absolute best recruiters now?
And there is probably no one in the recruiting world who agrees with this more than Craig Fisher.
Fisher has been writing and speaking about employer branding for years and has been studying this trend as it has evolved over the past decade.
In the blog post Sharing Your Culture – How to Activate Your Employee Advocates, Fisher writes about the success he has seen at his employer, CA Technologies.
“An employer’s brand should be built from the inside out,” says Fisher,. “Just as part of an organization’s marketing message should come from its customers, the employer brand should be championed by its employees.”
And with 92 percent of consumers saying that they trust recommendations from a person more than the same content delivered by the company itself, it’s to an employer’s advantage to harness the power of persuasion that exists in its happiest and most engaged employees.
“Employee advocacy enables your company’s people to help evangelize your brand,” says Fisher, “while helping to grow their social networks and their own thought leadership.”
To make employee advocacy efforts even more efficient, effective and far-reaching, there are now several software platforms that enable the social sharing of your organization’s culture.
Fisher concedes that “Getting employees involved in spreading your company’s authentic culture and helping to attract more great talent to the organization isn’t just flipping a switch to turn on some software.” He recommends training, a well-devised roll-out plan and regular communication for the best results, which he says “are pretty amazing if done properly.”
How do you build an employer branding program for your organization and make employee advocacy an integral part of your overall recruiting efforts?
Please join @shrmnextchat at 3 p.m. ET on March 1 for #Nextchat with special guest Craig Fisher (@Fishdogs). We'll chat about how you can build a successful employer branding and employee advocacy program for your organization.
Q1. Message consistency is critical for employer branding. What are other important considerations as employers build their program?
Q2. What type of content should employees be sharing as part of an employer branding/employee advocacy campaign?
Q3. What types of training do you offer employees to help them understand employer branding and be better brand ambassadors?
Q4. What are the advantages of using employer branding software platforms?
Q5. What specific data or analytics should an employer collect to help prove the ROI of its employer branding program?
Q6. How do you garner feedback on your organization’s employer branding program?
Q7. What common mistakes do employers make when launching employer branding/employee advocacy programs?
Q8. What guidelines should an organization provide to its employees when launching an employer branding program?
If you missed this #Nextchat on 3/1 you can read all the tweets in the RECAP here.