We head into #SHRM18 ready to be introduced to a variety of new ways in which to engage our employees. Having been in the human capital management business for a decade, I can confirm that the Golden Ticket to engagement remains ever-elusive. While technology, total rewards packages and methods for content delivery evolve, there is no single source solution to address every engagement point.
HR professionals have taken the leadership reins in the fight for authenticity. Having experienced decades of band aid application upon the engagement wound, we are all aware that we cannot pretend that any two organizations are perfectly alike. What we do know is that employee engagement has given way to employee experience! While we understand that pay, perks and methods for career advancement are qualifiers, amplifying the employee experience relies heavily upon celebrating the moments-in-between career milestones.
Many of our employees have personal brands more noticeable than those of our organization. Employees are searching for ways to express themselves personally within our company cultures. It comes down to reciprocity: what we offer our employees will come back to us…. Good for good and bad for bad.
At the center of employee experience is your organization’s Employee Value Proposition (EVP). A company’s EVP may encompass everything from product offerings to employee benefits. People may love working at a company because the mission is centralized to their personal belief. There are those who love their work because of the comradery shared with co-workers. Some employees are simply driven to compete in the global marketplace.
There is a simple question to be posed when introducing your employee value proposition:
When the baseline work is complete, what will inspire your employees to dedicate their discretionary effort to do a little bit more for the organization?
Human Resource professionals are the lifeblood of the offerings that make the organization authentic. By networking with your peers at #SHRM18, you will get a feel for what companies are placing in front of candidates and employees alike to attract, retain and engage their workforce.
… which begs a secondary question:
Why would the world’s finest talent want to work for your company?
It is time to focus on building your employee value proposition. In order to do so, you will have to tap into the questions at hand. It’s time to get inspired to realize all of the things that make your organization perfectly its own.
See You at SHRM18!
~ Dave Kovacovich