Mobile job search and candidate experience go hand in hand. But some employers are slow to recognize this. Take Facebook for example. Many Human Resources and recruiting professionals still think of Facebook as just personal. But job seekers report Facebook is their top social network.
With the recent news that Facebook has begun allowing Google to crawl and index it's mobile app, we know that the world's largest social network is increasingly serious about their mobile traffic. In fact, mobile advertising revenue now makes up 76% of Facebook's total ad revenue.
Smart employers understand where their job candidate traffic is generated. Facebook ads are increasingly the most cost effective and targeted way to reach job candidates. It stands to reason that if job seekers are using Facebook and most of the ads are clicked on mobile devices, employers should have a mobile optimized place for these candidates to land when they see our job ads.
We have been discussing mobile technology in recruitment circles for years. But the idea is beginning to be seen as a best practice as job seekers turn to their smart devices for job searching.
This week NPR interviewed me for a story on mobile recruiting.
You can read the full story here: http://www.npr.org/2015/12/08/458889853/mobile-recruiting-is-the-new-way-to-reach-job-seekers