Make Your Benefits Website a Year-Round Hub


Benefits-management tools can draw employees to the platform



HR's conversations with employees about their benefits often occur once a year at open enrollment. A well-designed benefits website, however, can increase employee engagement with their benefits throughout the year, making it more likely that workers will value and effectively use these offerings.

An Ongoing Conversation

"A benefits website is a one-stop shop for employees and families to learn about their benefits and take action," said Jennifer Benz, founder and CEO of Benz Communications, an HR and benefits communication strategy firm based in San Francisco. An accessible and easy-to-use website "is a quick way for employees to find the information they need—minimizing frustration, enhancing their experience and inspiring trust," she noted.

The heart of a good benefits website is an administration platform that can help employeesmanage their benefits choices throughout the year, said Paige Swanepoel, director of marketing and communications at Vericred, an insurance data services company in New York City.

Tools and Apps

Many types of decision-support tools and apps can be incorporated into the benefits platform for use on a year-round basis, Swanepoel explained. For instance, a "find a doctor" search feature helps employees locate in-network providers. "This helps employees avoid out-of-network surprises and keep their costs down," she said.

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