Executive Book Club: March 2012
How do organizations manage social media effectively?
Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. The Social Media Management Handbook is geared toward helping you manage every step of the process required to use social media for business, specifically addressing the internal process that takes place within a business before those strategies can be implemented.
The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy...