How to Humanize Benefits Communications with Technology


Portals and apps are trending, but employees still prefer talking with HR 


HR leaders can rely on a bevy of digital technologies to improve benefits communication. Whether they use apps, videos, portals, microsites or automated e-mails, benefits administrators can reach employees with key messages across multiple channels during open enrollment and throughout the year.
But many employees seek more of a human touch in how they learn about and make decisions about their benefit choices.
To achieve the optimal balance between high-touch and high-tech, experts recommend employing a variety of technologies to deliver customized messages to employees, while reserving in-person communications for special situations.
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