We live in the age of continuous connection. Social and digital change is the only constant. Social media is a powerful tool, we can create any narrative, it has made the world smaller, through it our access and reach is far wider. So, I asked a guru and this is what they said “Social media is the new playground, you go there to make friends, to play to have fun, to be free and to create some memories. You find the same things on this playground as you do on the traditional ones from our childhood, we are shy at first, we suss out our friends, we connect and get along with people that we have a lot in common with, we make and lose friends, there are also people who aren’t properly socialized who harass and bully others. It’s all there, same thing, just that now, we are engaging on digital platforms” – G.C., social media manager
Attending a conference is a massive investment, to determine the ROI (return on investment) we need to ensure that we leverage all the resources available to us. Social media allows us to develop a personal and or company brand, so that people know who we are and what we are looking for. Developing a network at a large conference can be difficult. We can plan to meet people that we would like to connect with, however with thousands of people and hundreds of different sessions happening at the same time, this can be very difficult. Social media can help us make the task easier because we can instantly connect and find out what they are up to and where they are in real time.
The thing is not to wait for others to follow you, reach out and connect. Initiate, be intentional on social media. Have targeted connections, know who you want to connect with at the 2019 SHRM Annual Conference and Exposition (#SHRM19), use social media to let them know upfront that you are interested in meeting them, highlight the reasons why. Ask for time in their diary. This is the best way to make sure you avoid the long ques of people that will also be demanding their attention. I am always pleasantly surprised at how people respond and agree to connect on all platforms.
Follow the #SHRM19, the HR influences and speakers. The conference hashtag is already being used on most platforms, this is the easiest way to know what’s going down at HR’s biggest party in Las Vegas. Engage, comment, share your thoughts, allow people to get to know you more. Remember to also use the #SHRM19 hashtag, I have seen people creating their own, that’s cool too, as long as you remember to use the main one. Be yourself, have fun and remember to always be positive!
Please join me, to hear my story on how I used social media to connect with the #HRTribe on #NextChat and ultimately became a SHRM member. I will be speaking on June 23, 12h20 from the Smart Stage.