This is a 2019 SHRM Annual Conference and Exposition (#SHRM19) interview is with Giftogram, an employee recognition company that specializes in gift cards. Below is a quick Q&A with them.
Who is Giftogram!? Tell us everything, just as you would someone approaching your booth and asking you this question at #SHRM19 in Las Vegas.
Giftogram makes employee recognition and rewards hassle-free and easy. Employees love gift cards and now you can let them choose their own with almost 200 popular brands, restaurants, and retailers available for them to pick from. Giftogram makes gift cards feel way more personal with free card customization or email delivery with custom messaging to reward your employees all over the country or even just down the hall instantly! Visit our booth (#1556) where we are giving away free Giftogram gift cards for you to try for yourself!
Let us in on the magic. What’s the reward and recognition process like at Giftogram? How do you utilize your own processes to keep them happy and motivated?
We frequently utilize Giftogram here with our own employees to keep them motivated. Giftogram has built in features to automatically deliver e-gift cards on your employees birthdays and work anniversaries and we use this to full effect so we can reward our employees without even having to think about it and never miss anyone's special day. Pair this with physical gift cards for work parties, holidays, and verbal recognition during meetings and we have a happy and motivated workforce.
What are the biggest challenges companies face when rewarding their employees? How do they overcome those challenges?
A huge challenge for rewarding employees is finding something that fits everyone’s wants and interests. They often think they need something complex or expensive for employee rewards (5 low-cost ways to show employee appreciation), which always ends up being very time consuming. HR already has so many responsibilities that their time is so valuable and already stretched so thin. Giftogram’s choose your own gift card platform has something for all your employees, no matter how many or how diverse they are, and keeps things super simple for your HR team. Order your cards in seconds and we take care of the rest for you.
What do you wish more HR professionals and recruiters knew about recognition?
Recognition is vital to keeping your workplace culture positive and upbeat. Your employees can be your best asset when it comes to recruiting and are more likely to promote the company with a positive picture on social media, like LinkedIn and Facebook, if they work for if they feel appreciated at work. Here are some other tips for standout ways to recruit in your community.
How important is recognition in employee retention?
The importance of recognition in employee retention cannot be understated, especially for millenials, who make up one third of today’s workforce, 43 percent of which will quit their current jobs within two years (Forbes). Hiring and training new employees comes at a great expense that most companies could greatly diminish with strong employee recognition. It doesn’t always have to be a gift card or other gifts. Verbal recognition and office culture to create a “workplace family” are just as vital to employee retention.
For anyone who won’t be able to make it to the Giftogram booth in Las Vegas, what do you want them to know?
Giftogram work with small companies with just a few employees to Fortune 500 companies with thousands. We have a phenomenal support team that will work with you every step of the way so you don’t have to be intimidated by starting or changing your employee recognition strategy. We work with you and for you and can even built custom solutions if that’s what you need. Book a 15 minute web demo and we’ll give you a free Giftogram as a thank you!
Visit the Giftogram booth #1556 at #SHRM19!
Brett Farmiloe is the Founder and CEO – and currently CHRO - of Terkel.io, a platform where business leaders can answer questions related to their expertise and get published in articles featuring their
insights. Brett is a #SHRM22Influencers and has also been a keynote speaker at several state SHRM conferences around the topic of employee engagement.
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