A #SHRM19 Interview with LifeGuides


This interview is with Mark Donohue, CEO & Founder of Life Guides.

Who is LifeGuides!? Tell us everything, just as you would someone approaching your booth and asking you this question at #SHRM19 in Las Vegas.

Imagine that you are an HR professional, a longtime employee walks into your office clearly carrying a heavy burden and says my 4-year-old son Billy was just diagnosed with Leukemia. What do you say? What do you offer? What about the next employee who brings “My home burned down in a wildfire” or “I need some time off, I think I am getting a divorce.” Now, you can offer The LifeGuides Network, and have the employee and their families matched to a trained guide, who has successfully navigated through the identical life challenge. 

There is silent suffering occurring in the lives of your employees and their families right now. LifeGuides is assisting any employee who is asking for help, navigate toward an easy, non-judgmental, no-diagnosis required, completely confidential solution.  This truly human benefit is sponsored by the employer and provided with empathy and compassion Life is full of challenges and at times, everyone needs experienced and personalized guidance. 

LifeGuides pairs your people, who are going through a specific life challenge, with guides who have gone through the exact same Life Challenge. As Match.com pairs people for love, and doctors on demand finds doctors for patients, we match a guide to each employee’s specific life challenge.

Let us in on the magic. How do you utilize your own services to improve your organization?

LifeGuides was born out of a need. Everyone on our team has had their own personal challenges in their life. These experiences helped us uncover this incredible need to tell one another “I care.” As much as LifeGuides helps employees navigate through challenges, our guides are also receiving benefits in their own lives as well.

What are the biggest challenges companies face when implementing services like yours? How do they overcome those challenges?

LifeGuides has an experienced onboarding team to ensure seamless adoption and utilization within your organization. We can assist with providing custom created video, letter templates, collateral material, visual reminders, web content and other engagement tools. All of this is done to overcome the challenges of implementing a new benefit offering.

What do you wish more HR professionals and recruiters knew about employee wellness in the workplace?

We want more people to understand the volume of silent suffering occurring inside of their own organizations. It is this suffering that impacts all of the metrics, business results, and engagement we all measure. We offer a 100 percent satisfaction guarantee. Come join us in helping to: “bring the human back into Human Resources” and “enhance your culture of caring.”


Visit Life Guide at booth #403 #SHRM19!


The SHRM Blog does not accept solicitation for guest posts.

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