This is a 2019 SHRM Annual Conference and Exposition (#SHRM19) interview is with Explorance, the world’s largest provider of learning evaluation solutions. Below is a quick Q&A with Cristina Hall, the Vice President of Enterprise Strategy.
Who is Explorance!? Tell us everything, just as you would someone approaching your booth and asking you this question at #SHRM19 in Las Vegas.
Explorance is the world’s largest provider of journey analytics solutions. Our solutions provide unparalleled insight into the student journey, learner journey, and employee journey. We serve two primary audiences; Higher Education and Enterprise. The Enterprise product we’re showcasing at SHRM Annual Conference this year is Metrics That Matter (MTM). Metrics That Matter uses validated instruments to help HR and L&D departments to gather feedback on the effectiveness of their talent development programs so that their impact may be optimized. Our reporting, dashboard, and data exploration tools are purpose-built to support the decisions HR and L&D professionals need to make to ensure that learning programs are delivering value to the business. We’ve been doing this for nearly 20 years now with hundreds of organizations and have built up a substantial library of best practice resources that support our customers through both the technology implementation and the broader change management process to adopt a culture focused on using measurement and analytics to manage the function.
You’ve been ranked as a top employer by the Great Places to Work Institute many times. What about Explorance makes it one of the best places to work?
The heart of Explorance is our culture. We believe in ensuring that all employees are able to bring their whole selves to work and are empowered to maximize their talents. An entrepreneurial spirit permeates everything we do, encouraging innovation. Integrity is held above all else; we do not believe that the end justifies the means, and always focus on what’s best for our employees and customers in the long-term, even if that means making a tough decision today.
Let us in on the magic. What’s the survey process like at Explorance? How do you utilize your own tech and processes to ensure you’re providing the best experience for your customers?
We believe strongly in continual feedback, because open communication inspires all of us to do our best. Internally we leverage surveys to collect feedback from customers across all touchpoints so that we can identify and correct any issues early to maximize their success. We also use our social feedback platform, BluePulse, internally to foster communication across our global enterprise.
What are the biggest challenges companies face when using survey systems? How do they overcome those challenges?
The first challenge is governance and standards; if everyone throughout the organization is collecting different data, it’s impossible for a CLO or CHRO to get a comprehensive view of what’s working and what’s not. So the first step is establishing a sound data collection framework and approach, which requires technology to minimize administration. The next challenge is in translating data into action. Data literacy is a hot topic in every functional area, and the HR/L&D space is no exception. People need to know how to interpret the data and recognize when additional analysis is needed, then take action to correct areas of low performance.
Organizations can overcome these challenges by choosing a partner who has deep experience leading many organizations through this journey. The Metrics That Matter solution is purpose-built, starting with validated survey instruments that leverage recognized methods to predict training effectiveness and impact. Our methodology also includes mechanisms to maintain standards while also differentiating the survey approach, to mitigate survey fatigue. Our reporting suite contains role-based reports and dashboards, helping learning organizations skip the design process and focus on building data literacy within their teams so that data can be turned into action faster. Because so many leading organizations (35 percent of the Fortune 100) use our solution and instruments we are able to offer a rich set of benchmarks to our clients so they have insight into what “good” performance looks like across the industry and set internal goals accordingly. Finally, our team of experts are familiar with the common challenges to effective measurement and can provide tools and guidance to resolve those challenges.
What do you wish more HR professionals and recruiters knew about your products?
While the examples provided so far are specific to L&D, Explorance solutions can gather feedback throughout the employee experience, from recruitment through retirement. Our data collection engine, Blue, is very flexible and can be integrated throughout the HR stack to centralize feedback gathering throughout the organization. This streamlines the data gathering and reporting process for Human Capital Analytics teams and makes it easier to conduct more sophisticated analysis and comparison across data sets, such as how does L&D impact engagement, what’s the connection between L&D and employee retention, etc.
For anyone who won’t be able to make it to the Explorance booth in Las Vegas, what do you want them to know?
If you are struggling to measure the effectiveness of L&D or any talent-related process, we are happy to discuss your needs and explore how we can help.
Visit the Explorance booth #3063 at #SHRM19!
Brett Farmiloe is the Founder and CEO – and currently CHRO - of Terkel.io, a platform where business leaders can answer questions related to their expertise and get published in articles featuring their
insights. Brett is a #SHRM22Influencers and has also been a keynote speaker at several state SHRM conferences around the topic of employee engagement.
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