Why Do Companies Go Green?
What’s more important? Looking good or doing good?
An increasing number of businesses are responding: Why not do both?
Recent articles, including a McKinsey & Co. global survey report and a column in The Economist, have laid out the advantages that many organizations seek, and some organizations find, when they commit to environmentally friendly and sustainable practices. There are a variety of approaches to sustainability, and some of them depend upon the industry in which the company competes. For example, companies in the energy, transportation and extractive (or mining) industries have a greater incentive to be environmentally...