Should the Strategic Plan Rest in Peace?
At one time, business executives believed that strategic planning was the answer to all of their problems. The process that started in the 1950’s evolved through various strategic analyses including SWOT (Strengths, Weaknesses, Opportunities, and Threats), Michael Porter’s competitive strategy model, core competencies, strategic intent and business transformation. Today, many are questioning the strategic plan's usefulness.
There are many reasons for this. I'll give three:
- Involvement of Strategic Planning Consultants. Okay, I don’t want to tar every consultant with the same brush, but generally, consultants take ...