This is the second article in a series about meeting open enrollment challenges. Below, we look at developing open enrollment goals and offer tips for effective communications.
The No. 1 thing employers are doing wrong about open enrollment is a lack of preparation," said Kim Buckey, vice president of compliance communications at Birmingham, Ala.-based DirectPath, an employee engagement and health care compliance firm. "Every year there are some employers for whom open enrollment starts on Oct. 15, and they're making their last benefit decision on Oct. 1—and wondering why they can't get their materials out to employees on time."
Looking Back and Planning Forward
"It's never too late to have a post-mortem of last year's open enrollment," said Kirk McConnell, San Francisco-based product marketing lead at Collective Health, a health benefits administration firm. "Thinking back to last December, what did you tell yourselves you would never do again? Because you're going to face many of the same challenges this year."
Buckey recommended the following steps as part of open enrollment planning.
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