I found some cool data that probably got overlooked a while back from CB Insights . Now, this data is from 2016, but it’s super relevant!
CB Insights did some testing with their own email newsletter that went out to 175K+. A very big sample and the reality is they have the exact same goal as we all do, Get Candidates to Open Our Email!
These 4 things work really well in getting people to open your email:
1. Brand Names. CB found that using a big brand name like Apple, Google, Nike,...