It’s a familiar but frustrating scene for internal communicators: We invest countless hours researching, writing, revising and posting content, but employees don’t seem to be receiving the message.
So what’s going on? Why isn’t the content getting through?
To find the answer, I gathered input from more than 3,000 employees spanning multiple industries, job types and geographic regions using focus groups, in-depth interviews and surveys.
According to employees in the study, the secret is simple: Tell them about the topics they’re interested in and protect their time.
While that sounded easy...