SHRM Blog

Keys to Crafting Content That Captures Attention

 

It’s a familiar but frustrating scene for internal communicators: We invest countless hours researching, writing, revising and posting content, but employees don’t seem to be receiving the message.

So what’s going on? Why isn’t the content getting through?

To find the answer, I gathered input from more than 3,000 employees spanning multiple industries, job types and geographic regions using focus groups, in-depth interviews and surveys.

According to employees in the study, the secret is simple: Tell them about the topics they’re interested in and protect their time.

While that sounded easy...

COMMENTS 0

Reset vs. Return

 

This past week I was geeked to be involved with a virtual HR Happy Hour with my local HR chapter, GCHRA. The event had a much different vibe than the many virtual events that I’ve been a part of over the past year plus. We started with a local bar owner teaching us how to make common drinks we could put together for summer gatherings. Then, we broke out into rooms and attendees could choose where they wanted to go based on the topic of the room. You couldn’t know who the...

COMMENTS 0

11 Reasons Why HR Professionals are Important... Now More Than Ever

 

How is the HR profession needed now more than ever to improve the economy, revamp DE&I practices, shift workplace culture and prepare the future of work?

To help you find your place within the HR profession, we asked HR professionals and business leaders this question for their thoughts. From changing up the recruiting game to adjusting to a new reality, there are several reasons why the HR profession is so important.

Here are eleven reasons why HR professionals are so important:

  • Recruiting
  • ...
COMMENTS 0

The Biggest Obstacle to Great Employee Relations

 

 

We’ve heard the slogans: “People are our most important asset.” “We want to be an employer of choice.”

And we know most companies fall far short of those aspirations, for lots of reasons.

Sometimes, it’s because their leaders say the words but really don’t understand why they should have an engaged workforce. To them, it seems like one big distraction. They really don’t believe that companies with engaged employees are more profitable and productive, and by double digits.

In other cases, company leaders genuinely want to improve but don’t know...

COMMENTS 0

Reducing Anxiety by Helping Employees Deal With Uncertainty

 

 

Few things cause more anxiety than the unknown, and few things generate more unknowns than our modern workplaces.

From the younger workers we interviewed, we found uncertainty was leading to a generation in perpetual angst—even before the pandemic. Ashley, a 26-year-old in financial services, told us her anxiety is tied to the stability of her company and her job. “My generation’s experience has been affected by what’s happened over the past 20 years: 9/11, people got laid off; the crash of 2008, the same thing. Now it’s AI and robots...

COMMENTS 0

5 Steps to Admitting a Mistake

 

 

Mistakes. We’ve all made them. Things like missing deadlines, going over budget, botching a product release or even yelling at a client. In most cases, however, it’s not the mistake itself, but how you handle the aftermath that can either cause severe career damage or all but disappear.

Beyond fessing up to a mistake, I’ve put together a list of steps you can take to right your wrong.

Be sincere in your apology.

Half-hearted apologies that imply it was someone else’s fault typically backfire. When you make a mistake, the most...

COMMENTS 0

Spring is Underway: Bloom a New Talent Strategy Inclusive of People with Criminal Records


 


As the weather gets warmer, it’s an opportune time as HR practitioners and employers to do a little “spring cleaning” to remove old misconceptions and bias, replenish with new and forward-thinking strategies around hiring and retaining top talent and to explore innovative ways to build a talent pipeline for the future. We encourage you to implement a more inclusive hiring strategy – one that is open to job seekers with criminal records. 

One in Three Working-age Adults Have a Criminal Record

Did you know there is an untapped pool of candidates of...

COMMENTS 0

Now More Than Ever, SHRM Will Help You Shape the Future of Work

 

As the world gets back to work, we know it won’t be business as usual. HR leaders are the ones who will put workplaces back together—with better-than-ever-before practices and policies that will help employers and employees thrive.

This is a key opportunity for our profession—and the purpose of our new Now More Than Ever resource platform launching today. As an HR practitioner, you’ve spent the past year demonstrating how vital your role is to the business. You worked around the clock, took unprecedented measures to keep your...

COMMENTS 0

Now More Than Ever - The future of diversity and inclusion leadership: the new HR and the WHY for sustainable progress

 

 


 

Complaining about HR’s work in diversity is rather “on-trend.” Some social media posts and articles call HR too compliance-oriented, too legalistic. Others call it too soft. One commenter complained that HR shot down their brilliant plan “to fire old people and hire young people.” In this case - kudos, HR.

HR is not perfect, but there is a saying: the only people not making mistakes are those doing nothing. HR can’t be accused of idleness. But there are ways to do better, and now more...

COMMENTS 0