Andrew “Drew” C. Marshall is the principal of Primed Associates, an innovation consultancy, and a contributor to the Innovation Excellence blog.

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Andrew C. Marshall


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Articles by Andrew C. Marshall

Dangle a carrot in front of a horse and he’ll pull the cart faster. Set down a bag of oats and a team of horses will come running. It doesn’t take more than a month in an HR office to figure out that incentives work pretty well on humans, too.
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August 22, 2013