Much like a groundswell where a massive storm can create huge waves and a rise in the sea level, a groundswell among large groups of individuals -- using the power of technology and social media to connect -- can create a major surge in support, approval and enthusiasm to accomplish goals. Companies have started using groundswells to inspire consumers to rally around a cause -- and a brand. Procter & Gamble successfully created a groundswell around the Secret brand with their “Fearless” campaign.
Emily Jasper is a strategic relationship manager who has worked in the technology consulting and retail industries. Currently, she provides thought leadership and campaign direction to technology clients at The Starr Conspiracy, a full-service B2B marketing agency in Fort Worth, TX. She also has been writing at her award-winning website From the Gen Y Perspective for over five years. She has been a Forbes.com contributor, SAP Game Changers Radio guest, SXSW virtual panelist, and participant in numerous series on women in business.
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