Keeping It Real: Getting Employer Branding Right
pamela.babcock
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Pamela Babcock is a freelance writer based in the New York City area.
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Pamela Babcock
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Articles by Pamela Babcock
NEW YORK—Putting “visibly passionate people” in charge of corporate social responsibility (CSR) initiatives and embedding responsible leadership throughout the organization ensures those CSR efforts will work, according to speakers at the Commit!Forum conference.
News Updates
November 19, 2014
NEW YORK—Organizations are increasingly considering using holistic, data-driven predictive analytics and automation to help uncover cybersecurity threats, particularly as criminals evolve hacking techniques and attack more quickly.
News Updates
August 6, 2014
PHILADELPHIA—Agility and innovation are critical to leadership success, but leaders also need to be able to admit mistakes, said National Association for Stock Car Auto Racing (NASCAR) CEO and Chairman Brian France, speaking June 18, 2014, at the Wharton Leadership Conference at the Wharton School of the University of Pennsylvania.
News Updates
July 15, 2014
PHILADELPHIA—In uncertain times, leaders should take a hard look in the mirror and strive “to create certainty, stability and confidence,” advises Gen. Mark A. Welsh III, the 20th chief of staff of the U.S. Air Force.
News Updates
July 10, 2014
NEW YORK—Organizations are most fragile as they transform an idea into a product or new business and move from plan to reality. To succeed, they should speed through “the first mile” by being deft, managing uncertainty and recognizing when to ditch an idea.
News Updates
June 19, 2014
NEW YORK—As companies expand globally, communications officers and human resource professionals should play a key role in driving employee engagement and establishing principles necessary for an organization to responsibly achieve its goals. Clear and consistent communication from leaders—especially HR—to employees is necessary to create that ethical culture in the workplace.
News Updates
May 27, 2014
NEW YORK—As companies expand globally, communications officers and human resource professionals should play a key role in driving employee engagement and establishing principles necessary for an organization to responsibly achieve its goals. Clear and consistent communication from leaders—especially HR—to employees is necessary to create that ethical culture in the workplace.
News Updates
April 22, 2014
Compliance programs, particularly in global organizations, aren’t one size fits all. Successful programs are holistic, make the most of HR and other employee ambassadors, and get their tone from the top.
News Updates
April 17, 2014
Conflicting priorities, convoluted or outdated protocols, and mutual frustrations largely due to budget cuts and time constraints can hamper relations between HR and line managers. But there are things that can be done by those on both sides to quell the animosity and reduce the inefficiencies inherent to such situations, according to a recent report and experts on the subject.
News Updates
February 12, 2014
Beer maker says companies should stick with what makes them great
NEW YORK-If your organization’s culture works, don’t compromise it when expanding to different countries and even to different regions within the same country, said Carlos Brito, CEO of Anheuser-Busch InBev (AB InBev).
News Updates
November 6, 2013
Organization leaders should take a cue from their employees and spend some time on social media, experts said.
Even though employees may misuse social media—and need to be trained on what is and is not acceptable—it is a powerful tool that companies can use to promote ethical practices and culture, a recent study found.
News Updates
August 27, 2013
PHILADELPHIA—When it comes to hiring top talent to lead organizations through both predictable and unforeseeable challenges in today’s rapidly evolving business world, choosing someone who is a cultural fit and aligned with organizational values is key, CEOs said recently. 
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July 25, 2013
PHILADELPHIA—Is there a secret sauce to being a leader?
While CEOs and others at a recent conference agreed there’s not one perfect leadership style, they also said one of the hallmarks is being adaptive.
News Updates
July 12, 2013
NEW YORK—Setting aggressive financial goals that employees can’t make, having “bad barrels” instead of a few “bad apples” and watching a high performer violate rules are a few signs that an ethical workplace culture may be at risk, experts said recently.
News Updates
June 11, 2013
Employee engagement appears to be just as important in tough times as it is during good ones.
Despite a global recession that has led to widespread layoffs and restructuring, the link between engagement and key organizational results has remained remarkably consistent regardless of the organization, industry or country, a recent Gallup Inc. study found.
News Updates
June 10, 2013
Employee award programs can be powerful motivators, but poorly designed ones can lead to unintended and negative consequences that can reduce their value and effectiveness.
In a Feb. 11, 2013, Harvard Business School working paper, The Dirty Laundry of Employee Award Programs: Evidence From the Field, researchers found that even simple programs can have broad and complex employee-behavior implications.
News Updates
May 16, 2013
Organizations working to build the business case for corporate social responsibility (CSR) around women’s rights globally said recently that scalability and sustainability are key to maximizing effectiveness.
Two programs designed to help foster women’s advancement were highlighted on March 8, 2013—International Women’s Day—during a webinar presented by Diversity Best Practices.
News Updates
May 15, 2013
Although their journey to global HR and talent management roles took different paths, a panel of female executives recently reflected on common themes in their ascent: a solid foundation, a belief in oneself, authenticity, having mentors and setting work/life priorities.
Several said key factors in their rise were getting experience across different lines of the business and understanding the business.
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April 4, 2013
Human capital concerns, building global brand recognition, anticipating and meeting diverse consumer needs, engaging audiences and advertisers, and ensuring business integrity and trust are key to capitalizing on emerging global market opportunities, business leaders said recently.
Leaders in communications, finance, media and technology shared strategies and challenges they’re facing in emerging global markets at the 2013 Global Diversity Leadership Exchange, held Feb. 6, 2013, at the New York Stock Exchange here.
News Updates
March 12, 2013