While some parents may view gaming as an affront to their children’s social development, businesses are finding that a combination of social media and gaming—once the milieu of middle-schoolers—could be an integral part of improving employee engagement.
And if getting employees to use internal social networks more is a behavior that’s hard to change, experts said, gaming can act as an incentive.
IDC reports that the global market for social-media platforms will grow from $767 million in 2011 to $4.5 billion by 2016.