Cyril Bouquet Jean Louis Barsoux and Michael Wade

Bio: 

Cyril Bouquet is a Professor of Innovation and Strategy at IMD.

Jean-Louis Barsoux is a Research Professor at IMD and is the author of several books, including Set-Up-To-Fail Syndrome: How Good Managers Cause Great People To Fail.

Michael Wade is a Professor of Innovation and Strategy at IMD and holds the Cisco Chair in Digital Business Transformation. He is the Director of the Global Center for Digital Business Transformation and author of nine books. 

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Cyril Bouquet, Jean-Louis Barsoux and Michael Wade

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Articles by Cyril Bouquet, Jean-Louis Barsoux and Michael Wade

 

Breakthrough innovators (intuitively or consciously) apply the ALIEN framework, which stands for: attention,  levitation, imagination, experimentation and navigation. 

ALIEN thinking provides a blueprint to escape conformity and to devise truly breakthrough solutions to important problems. There are five strategies that must be considered in turn: 

April 15, 2021
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